News » Archived News 2007

Cork’s Lifetime Lab wins prestigious International Award

Lifetime Lab

Lifetime Lab, the environmental educational facility located in Cork City Council’s old waterworks, has scooped a major international award for Corporate Social Responsibility.

Lifetime Lab received the prestigious IVCA Clarion Award at a ceremony at BAFTA’s headquarters in London this week for its positive contribution to modern society through the development of a unique concept of a permanent interactive educational exhibition. The facility which is located at the Lee Road in Cork was designed by a multi-disciplinary team led by PMG and the interactive units, the subject of the Awards, were designed by London consultants, Imagination.

Lifetime Lab is run by Cork City Council and its operations are supported by NTR plc, its main private sector sponsor, and other private sector sponsors.

“Once more the city of Cork is proud to be recognised as Ireland’s Eco-City”, said Michael O’Brien, Project Manager, Cork City Council. “Lifetime Lab is a perfect example of our strong efforts to combine the preservation of Cork’s architectural and industrial heritage with communicating the vision of a sustainable lifestyle to young and old alike.”

Ursula Morrish, Account Director, Imagination, who headed up the project said of the Award “ The challenge was to create a unique and visionary destination, using the heritage of Cork city’s old waterworks to demonstrate Cork’s vision of a world of sustainability and sustainable living. The Imagination project team is delighted to receive this Award in recognition of the fruition of that vision.”

“Social responsibility and engagement in sustainable development have become an important part of contemporary business,” said Jim Barry, Group Chief Executive of NTR plc, the main private sponsor of Lifetime Lab. “NTR plc is proud to be associated with this project which is invaluable in terms of demonstrating and educating on how sustainability can be realised.”

Since opening in October 2005 over 10,000 visitors of all ages have explored the attractions of Lifetime Lab. Two teachers have been appointed to Lifetime Lab, by the Department of Education and Science, to educate young pupils on the primary school science curriculum including the importance of energy conservation, waste management and water quality in a classroom setting. Several interactive installations entertain the visitors while delivering information. The four buildings, partly financed by European Economic Area (EEA) and Cork City Council, have been designed to the highest energy saving standards. In addition, 80% of the required energy is provided from renewable resources available on site.

Thursday, 5/10/06.

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