Age Friendly Business Recognition Programme,
Free information seminar,
Wednesday 9th September 2015 6.30 p.m.
Pegasus 4, Clarion Hotel, Lapp’s Quay.
Cork City has made significant progress in recent years in developing the Age Friendly City Programme. The 65+ market is a growing segment of our population, living longer and better, with more disposable income at their discretion which is positively affecting all areas of our economy including tourism and retail. Following an application process, Cork City has been selected to roll out an Age Friendly Business Recognition Programme. This programme has already been piloted across 18 towns, cities and counties and 150 premises throughout the country with significant successes.
You and your staff are invited to attend an information seminar on the Cork City Age Friendly Business Recognition Programme. It will show you how to tap into an existing and growing market segment and to provide more age friendly products and services for the older customer.
It is relatively easy to make a business age friendly. Most age-friendly practices are no cost or low cost and can mean a big difference to the business and to its older clients. Simple changes include providing seats and water for older customers if waiting for services, making a business easier to find, move around in and make purchases, providing home delivery services or price lists and menus in larger font all make a tangible difference to the older person’s experience.
Some salient facts for your business:
• Older people own 75% of the wealth in the EU and account for 50% of consumer spending.
• Older customers (65+) in Ireland have a revenue declared annual income (2008) of over €6.5 Billion.
• Older consumers will double in number in the next 30 years, and those over 80 will quadruple.
• Older people are loyal customers and outspend younger shoppers.
• Older customers not only spend locally and have a lot of purchasing power, but also have the time to shop.
• 50% of all toys are bought by grandparents.
• Over 50’s take on average almost three trips a year in Ireland, staying three nights away.
Attendance at this seminar is free but advance booking is recommended. For further information and to confirm your place at this event please contact:
Chris Dorgan / Con O Donnell,
Age Friendly City Coordinators
Community and Enterprise Section
Corporate and External Affairs,
Cork City Council