News » Archived News 2008

The Government’s Climate Change Awareness Campaign


Images from the Government’s climate change awareness campaign were projected onto City Hall, Cork and the City Library, Grand Parade on Friday, 9th May, to encourage people in Cork to play their part in tackling climate change. The images projected onto the buildings  included the call to action: “Change Cork; Change the World” to remind everybody that addressing this problem will require the efforts of individuals and communities right across the country.

May 2008 climate change

Mr. Batt O’Keeffe, TD, Minister for Education and Science, Lord Mayor of Cork, Cllr. Donal Counihan and Michael O'Brien, Senior Engineer, Environment Directorate, Cork City Council, in the foreground as images are projected onto the portico of City Hall, Cork.

The epic 60-second television advertisement, which has been broadcast on TV over the past few weeks, opens with footage of Michael Collins and Eamon De Valera and continues with scenes showing challenges that Ireland has faced since the foundation of the State.  These include scenes of emigration in the 1950s, UN peace keeping and humanitarian involvement overseas, the Peace Process and economic development. The voice over tells viewers that climate change is “The single biggest challenge that we face,” and that “our response will define us as a generation”. 

“The “Change” campaign goes much further than advertising alone; an extensive stakeholder engagement programme is well underway which aims to galvanise organisations across large industry, SMEs, the public sector, education, agriculture, construction and tourism, with information and knowledge to change their behaviour in order to reduce their greenhouse gas emissions,” says Mr. Batt O’Keeffe, TD, Minister for Education and Science.

“Successful seminars have been held recently in Cork, Galway and Dublin and more will follow over coming months to inform and to show people in the private and public sectors how to change their work practices in order to contribute to a solution to climate change,” continued Minister O’Keeffe.

"Much of what we do involves the use of energy generated through burning fossil fuels like coal, oil, gas and peat, so the way we live, work and travel has a huge bearing on climate change. The Programme for Government and the Climate Change Strategy contain provisions to reduce our greenhouse gas emissions such as the new VRT rates for low emission cars and the new Building Energy Regulations.  But Government cannot do this alone. We need a national effort including Government, the public sector, industry, business, NGOs, the voluntary sector, community groups and individuals to take action to lower Ireland's emissions and tackle climate change," says Mr. Micheal Martin, Minister for Foreign Affairs. 

Speaking ahead of  the event, the Lord Mayor of Cork, Cllr. Donal Counihan said “Cork City Council is delighted to be associated with this initiative and supports enthusiastically the adoption of measures for a sustainable future. We are to the forefront of responsible and respectful use of the environment through our Park and Ride, Lifetime Lab and other initiatives and are happy to facilitate raising the profile of this initiative through making our landmark building available for the transmission.”

The projection onto the City Hall was from 10.15pm to 11.30pm and onto the City Library, Grand Parade from 11.30pm to 12.30am.

To find out what you can do to Change Your World, visit, or lo-call 1890-CHANGE (1890-242 643). The “Change” campaign is being led by the Department of the Environment, Heritage & Local Government on behalf of the Government. 

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